The Sweet Taste of Success

All-natural stevia is accepted as one of the premier alternative sweeteners around the world. But in the United States, stevia-knowledge was limited to health-food shoppers. Blue Chip’s client, Sunwin, wanted that to change and asked us to develop a U.S. stevia brand that would make life sweeter for everyone. In response, Blue Chip created the OnlySweet brand.

We educated stakeholders, including consumers, health professionals, and the retailers, about the safety, benefits and promise of OnlySweet. Achieving national distribution within one year, we successfully left a very satisfied taste in the mouths of our shoppers, uniting life to sweetness in the process.

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