Making All the Difference for Diabetes Patients.

The charge was to introduce the Diachrome brand to consumers and healthcare professionals by differentiating Diachrome as an important non-prescription adjunctive therapy, and to demonstrate that Diachrome is a safe and simple way to enhance glycemic control.

Blue Chip created a professional journal print ad campaign for “The Diabetes Educator”, the peer-reviewed journal of the American Association of Diabetes Educators. But we also spoke directly to consumers with two Diachrome television commercials. Initially aired on CBS HealthWatch programming, the spots used both patient and professional testimonials.

And our new tagline, “The Diachrome Difference”, acted as a brand validator uniting both commercial and professional interests to one dramatic promise.

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