While emphasizing the Gorton’s brand promise of trust, Blue Chip developed an integrated shopper marketing campaign that united the noble brand attributes of the Gorton’s Fisherman to increased display and sales at retail.
Through exciting shopper media, retailtainment, and promotions, Gorton’s achieved center-of-the-plate positioning and built an enduring relationship of trust in the hearts, minds and stomachs of frozen seafood shoppers.
