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Blue Chip Marketing & Communications began in 1982 as Blue Chip Advertising on Chicago’s fashionable Oak Street. Back then, the goal was simple, develop great creative work.
It seemed like the right business plan at the time because boundaries were already established.
However, we soon recognized that with those boundaries, advertising agencies had lost their bearing as innovators and strategists, and accepted their defined role as traditionalists. Blue Chip became disenchanted. We realized that these client partnerships were not necessarily business partnerships. They were drunk in style and “feel good”, but hungry for substance and results. We knew if we wanted to truly help our clients we had to change everything we accepted as sacrosanct about advertising.
We had to create a culture where creativity and accountability could unite. We were determined to empower both brand and sales, while developing a deeper, more enduring, and more profitable relationship with our client’s customers. We dreamed of creating the organization that we are so proud of today. An independent organization that knows how to create solutions for a consolidated, global market. |
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We also don’t mind being the ones with the dirty fingernails. The line for Blue Chip, in reality, has nothing to do with “above the line or below the line”. The only line that matters to us is the BOTTOM LINE.
Blue Chip Marketing & Communications is a full-service global agency that proudly delivers success across a multitude of disciplines for world-class clients. We are recognized for our proprietary evaluation models, our insights and strategy, our agnostic approach to media and outreach, and of course, our breakthrough creative. But most importantly, we are recognized for the intelligence, passion and service displayed by each professional at Blue Chip.
While our practice may be more diverse today than it was in 1982, our goal is still simple: |
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