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Blue Chip establishes Blue Bunny as the Official Ice Cream of Summer! |
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This tiered, summer-long promotion is rolling out in more than 2,000 stores. Visit officialicecreamofsummer.com to discover more! |
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Blue Chip puts back-to-school program In the Bag with Procter & Gamble! |
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Blue Chip teams up with P&G and eBags in creating a back-to-school promotional program that will generate excitement among Procter & Gamble’s customer base and boost sales for Procter & Gamble’s 6,700 participating regional and independent grocery retail partners. |
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Blue Chip supports Paris Presents in launch of Ecotools, ecofriendly cosmetic accessories. |
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Blue Chip designs breakthrough creative for trade publications and an exclusive ad featured in InStyle Magazine, in partnership with Ulta. |
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Blue Bunny hits it out of the park with Minor League Baseball promotion! |
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Sponsoring both the Durham Bulls and the Charlotte Knights, Blue Bunny hosts Blue Bunny Friday Nights where shoppers receive admission through purchases of Blue Bunny. |
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PTS’s CardioChek launches first ever national advertising and merchandising campaign. |
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Blue Chip invigorates the CardioChek brand with a targeted, national consumer and trade campaign that includes print, packaging, online, and public relations. |
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Blue Chip introduces fresh national gift-with-purchase program to help Gorton’s shoppers Eat Smart and Play Smart. |
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Blue Chip helps Gorton’s educate consumers on the healthy benefits of eating seafood with a clever Eat Smart. Play Smart! tie-in: a free sudoku video game available upon purchase of Gorton’s seafood. |
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Blue Chip & Blue Bunny celebrate summer’s Blue Bunny Days! |
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Blue Bunny rewards consumers for beating the heat in this exclusive online promotion with ABC & A&P. The first 1,000 visitors to click the Blue Bunny Day banner on 7online.com receive free ice cream from A&P. The banner has a notable 13% click through rate! |
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